The OffBits Online Retail Revolution
The OffBits aims to redefine play as a creative, educational, and cross-generational experience. Their open-source, do-it-yourself construction kits feature proprietary connectors and standard hardware components like bolts and nuts, each showcasing vibrant robot characters, animals, or vehicles with distinct personalities.
The OffBits’ user-oriented website serves as a platform to bolster online direct-to-consumer sales and foster community growth. Its design seamlessly blends modern e-commerce functionality with the unique essence of The OffBits brand. Recognizing the increasing prevalence of mobile shopping, we meticulously tailored both desktop and mobile experiences to ensure clear engagement.

The website serves as an extension of the brand’s distinctive identity, accentuating the fusion of fun for both kids and adults through bold typography and a vibrant color palette. Balancing playfulness with functionality, we crafted a user-friendly interface and implemented an advanced search system, allowing users to easily navigate through age range, kit difficulty, and style preferences. Moreover, we enhanced the checkout process to deliver a seamless shopping journey.



Explore The Community
In addition to the e-commerce functionality, we developed a dedicated community space where creators and fans can share their creations within a gallery. To further engage users, we introduced a gamification system where participants earn tokens by interacting with community features such as monthly challenges. Users progress through various levels, from beginner to OffBits master, unlocking special discounts and freebies along the way.

Keep The Engaging Rolling
The digital assets created for The OffBits serve to amplify their online presence across social media, advertisements, and the e-commerce platform. Our primary focus is to cultivate a robust community of both new and returning customers, solidifying the brand’s future prospects. Leveraging email newsletters as a key communication tool, we implemented automated sequences to welcome new customers and follow up with relevant updates, promotions, and seasonal greetings.


