Turning Tech into User-Centric SaaS
Browsi, a leading SaaS platform, transforms publisher revenue generation through its AI-driven approach. By leveraging over 150 real-time behavioral data points, Browsi optimizes ad placements to maximize engagement and revenue. Our collaboration with Browsi aimed to streamline their sophisticated technology into an accessible and intuitive platform for marketing teams.
Drawing inspiration from Bauhaus principles, our design ethos prioritized functionality and aesthetic appeal. We approached the project with a deconstructive mindset, mirroring Browsi’s intricate technology infrastructure. The incorporation of bold colors and geometric shapes reflects our commitment to merging visual design with practicality, creating a more user-friendly experience.
We tailored different layouts for various page purposes, such as reports, dashboards, design tools, and investigation tools. Each layout adhered to the same grid system, ensuring consistency and coherence across the platform. Central to our design strategy was the creation of user-centric dashboards that empower marketing teams to optimize their ad inventory effortlessly. For instance, the UX dashboard allows users to interact dynamically with data graphs, enabling them to explore insights and make informed decisions. By facilitating data slicing and offering multiple perspectives, our design fosters a deeper understanding of ad performance and user behavior.
Design System
With a team of 30+ programmers and designers, consistency and scalability were paramount. By establishing a comprehensive design system, we ensure that every element, from buttons to typography, adheres to Browsi’s brand identity and usability standards. This not only streamlines development but also enhances user experience by fostering familiarity and coherence across the platform.
